The Business Senate for Enterprise


Alan Michael Cleverly OBE, 15 September 1948 – 7 March 2016

Alan Cleverly photo-2


It is with great sadness and regret that we announce the passing of Alan Cleverly OBE, The Genesis Initiative’s Chief Executive and Founding Member, who lost a brave battle to cancer on 7 March 2016.

A tireless supporter of and lobbyist for the small business sector for several decades, Alan was a notable and respected figure in political life and public service, having worked with many leading politicians including the late Prime Minister, Lady Margaret Thatcher, and as an active political agent at local and Parliamentary levels, representing many local councillors, as well as Members of Parliament, including the Rt. Hon Michael Gove, MP for Surrey Heath.

Alan’s efforts on behalf of the Surrey Heath Conservative Association and its predecessor North West Surrey, made it the most effective and successful association in the United Kingdom, enabling it to also support other associations across the country.

Outside of his work for The Genesis Initiative, Alan’s activities were far-reaching and diverse, spanning not-for-profit, charitable and commercial organisations alike, in non-executive director and trustee roles.

These are just some of the numerous tributes and sentiments that have been pouring in since Alan’s passing and shared among the 1,000 plus people who attended his funeral on 31 March.

“lobbying with authority”, “formidable promotor of SMEs”, “legendary political agent”, “a great humanitarian”, “great sense of fun”, 

“great loss to political life”, “loved, respected, a true and loyal friend, “a great man, the best we will ever see”

With the kind permission of our Chairman, Cllr John May, and Financial Director, Barry Price OBE, we share the eulogies they delivered at Alan’s funeral at Guildford Cathedral.

Eulogy by John May

Eulogy by Barry Price OBE

If you would like to make a donation towards the charities that were close to Alan’s heart, The Lisa May Foundation and Cancer Research UK, please use this link



Genesis SME Manifesto 2014 – “Creating a Pro Business Environment – Liberating the Entrepreneur”

The Genesis 2014 Manifesto was successfully launched on Tuesday 18 November in the House of Lords.

Speakers praising the Manifesto included Brian Binley MP, Anne Marie Morris MP, Lord Cotter and Lord Harrison.

The editor of the manifesto Ross Coates MBE spoke powerfully in support of small business, and Genesis sponsors, PRS for Music, also spoke of their new plans to forge closer links with the SME sector.

Also praising the Manifesto, our Patron HRH Prince Michael of Kent who commented; “The launch of the Manifesto is timely, given that the General Election will be held in May 2015. Our SME/Micro Businesses have played a major part in taking our country out of the recession, so it is critical to develop and implement the right policy framework. The Genesis Initiative Manifesto is an attempt to bring relevant stakeholders together to identify the key strategic issues facing the SME/Micro Businesses in the UK. As Founder Patron, I am proud to be associated with this exercise.”

And, Rt Hon Matthew Hancock adding, “The proposals contained in your excellent Genesis Manifesto make the strong argument that SMEs are a key component to our economic recovery. …thank you for all that you are doing to improve awareness of this vital sector of business”.

We are very proud of this contribution to policy relating to SME’s, and policy makers in and out of government will be asked to act on our recommendations.


Apprenticeships – Take a youngster off the dole.

Genesis was challenged recently by our Patron HRH Prince Michael of Kent to come up with a plan under which the members of our Member Associations could help to increase the employment chances for young people.

Genesis has responded to that challenge by teaming up with the national training organisation Lifetime which has been established since 1995 and is helping to train thousands of young people in apprentice schemes.